Rohi CLothing
PRODUCT CREATION, WEB DEVELOPMENT, SOCIAL MEDIA MARKETING, PRINT AND TRADITIONAL ADVERTISEMENT, AND MORE
ROHI CLOTHING project details
Rohi Clothing is an in-depth, full-scale branding, custom web development, product development, and marketing endeavor. For two years I have created dozens of original, hand drawn t-shirt designs for this company. From there, the products were photographed, marketed, and integrated from responsive web designs to custom social media campaigns and traditional print efforts as well.
Product Design
A product based company must have great quality goods to sell. I drew and designed 75+ original designs for the Rohi Clothing line of clothing, with specific intentions for screen printing. These designs are unique, custom, and created specifically to suit the project needs.
Web Design
To stand out from the competition and to establish validity as a brand it was important that the Rohi brand have a professional, secure, and image-focused website. I’ve designed custom pages, layouts, and more extensively for this brand. For this brand we use the Shopify platform.
Marketing
For this brand I have designed countless prints, banners, signage, and other marketing materials over the years. With each event, trade show, and growth spurt it was important to keep our images and brand fresh and current.
Packaging and Advertising
To maintain a consistent brand image, I carried the logo and brand elements through the digital advertising efforts as well as in more traditional methods, like packaging, clothing tags, and shirt labels.
Product Photography
It’s hard to portray everything you want to about a product in one photo, so it was important to this brand to create authentic visual imagery that told the story of the brand and its message. We chose real people and a mix of product flat lays to convey the realness of our products and people without appearing too “salesy” or commercial.